How Indy Facets is Changing the Way We Think About Custom Jewelry

Learn more about The One-of-One Design Experience

In a world that seems increasingly mass-produced, where algorithms recommend the same products, finding something that feels uniquely yours is rare. That’s exactly what makes Indy Facets Private Jeweler stand out and what we believe is missing in traditional jewelry stores.

Everyone is one of one. Your love story, milestones, and memories deserve a piece of jewelry that preserves those stories, not something pulled from a case and resized to kind of fit.

At Indy Facets, custom isn’t code for “expensive.” We believe in a deeply personal process where each client’s story, vision, and emotion are transformed into a piece of jewelry that couldn’t exist for anyone else. It's not just about aesthetics, but identity.

From a full-service design & repair studio in Carmel, Indiana, Indy Facets is crafting heirlooms that are rewriting the rules of luxury. We don’t carry inventory, do impulse sales, or chase trends. What we do is listen and create. Each piece begins with a conversation with our GIA Graduate Gemologist, Shaun Goodyear, who leads a team of designers, goldsmiths, and CAD artists to bring one-of-a-kind visions to life.

With the One-of-One Design Experience, your loved one can create something entirely unique, crafted to reflect their personal story. This fully customizable process turns memories into something tangible and far more meaningful than anything found on a shelf.

Imagine a graduation bracelet with 4 rubies for four years at their university, 4 pearls for the sisterhood they found in sorority life, and 3 diamonds for the family members who supported them along the way. Every detail becomes part of their story—beautifully told in a piece made just for them.

When you begin the One-of-One Design Experience, you'll meet with our designer to dream up your perfect piece. Together, you'll decide what kind of jewelry you want to create and what matters most to include.

Whether it's meaningful dates, special symbols, gemstones that tell a story, or elements that represent your journey, we'll guide you through it all. From there, we'll create a hand sketch, a photo-realistic rendering, and even a 3D-printed model so you can see and feel your design before it's brought to life.

Every step is about you, your story, style, and legacy.

From concept to completion, you'll work with Indy Facets Private Jeweler's expert design team, exploring ideas, selecting materials, and watching your vision come to life through state-of-the-art 3D modeling and handcrafted precision.

Whether it's an engagement, anniversary, milestone, or just because, you're giving more than jewelry. You're giving the experience of a lifetime, designed to reflect their unique style, story, and spirit.

Custom-designing a piece means it doesn't just celebrate the moment, it becomes part of your legacy. Imagine a 25th anniversary gift: a brand-new ring, designed by her, engraved with your handwriting on the inside. It's personal, unforgettable, and theirs, forever.

The One-of-One Design Experience is available in any denomination, and every dollar goes directly toward their one-of-a-kind creation. Your loved one can choose exactly what they want, ensuring their gift is as unique as they are.

The idea behind the One-of-One campaign is simple, but bold; every person's life is a masterpiece, and their jewelry should be, too. Indy Facets is turning that belief into an invitation for anyone to have access to bespoke craftsmanship that honors their story. And here's the twist: it doesn't cost more than buying something mass-produced at a big-box jewelry store. In many cases, it costs less.

How is that possible? We've cut out everything that doesn't matter. We don't spend millions on advertising, mall rent, or layers of commissions, but what we do have is a team that cares and a process that puts meaning above markup.

This approach is resonating with everyday people who want something real. A dad surprises his daughter with a piece to celebrate her graduation. A couple redesigning their engagement ring after 25 years. A mother honors a loved one with a gemstone passed down through generations.

Every client becomes part of the Indy Facets story, and every piece we create becomes part of theirs. It's not just jewelry; it's a meaningful alternative to mass-produced trends and forgettable gifts. Each custom piece is a return to what matters: lasting craftsmanship, personal connection, and a story that can't be replicated.

Our private design experience is pressure-free, welcoming, and focused on creating a piece that truly reflects your vision. You'll never feel rushed, and just excited to see your dream design come to life. What makes Indy Facets truly different isn't just the quality of the materials, but the experience. It's unhurried, by appointment, and intimate. From the first sketch to the 3D-printed model to the final polished piece, you are part of the design journey. You aren't just shopping, you're creating.

Because your life, love, and story are one-of-one. Your jewelry should be, too. And now, it can be.

Learn more about The One-of-One Design Experience